40 of the Most Creative Signs From Around the World

The thing about billboards is that despite their gigantic size, they are easy to miss. Few of us pay attention to advertisements and hoarding on the side of roads or highways, mainly because there are simply too many to look at. By the time we have moved on to a second ad, we forget the first one. This makes it more vital than ever for brands to come out with advertisements that can hold their viewers’ attention.
The average attention span of a human being is eight seconds. It goes without saying that is too little time to get the message across – but not for these companies. These brilliant minds put together some of the most engaging billboards ever, and they reaped the benefits too.

This article was originally published on avocadoposts.com and has been republished here with permission.

Nationwide Insurance

Sometimes, the advertisement does not have a direct connotation to the product. So, believe it or not, paint is not the subject of this billboard. This advertisement is taken from Nationwide Insurance’s creative marketing campaign with the slogan “life comes at you fast.” The billboard uses an interesting analogy to drive the message across. As we can see, the neon green paint flows off the billboard, splattering everywhere.

The positioning of the billboard was clever too. It would not have worked if it were a simple structure. Paint spilled from the cans and washed along the parking lot, covering a few cars too.

Allstate Car Insurance

It seems like insurance companies are coming up with unique advertisements, and this one is a personal favorite. From afar, this billboard may give anyone a shock. The white car dangling from the floor looks like it can crash against the ground at any moment. A blue banner under it reads, “Are you in good hands?” From the looks of it, the owner of this vehicle is surely not in good hands. Perhaps considering Allstate Car Insurance might provide them better backup.

Marina Tower parking lot got an interesting touch ever since this ad was placed. We love the 3D aspect of this billboard – it appeals to numerous senses with a simple design.

Formula Toothpaste

This billboard was designed to showcase the benefits of Formula Toothpaste, advertising the strengthening benefits. Instead of the generic toothpaste marketing campaigns involving an attractive model flashing their pearly whites at the camera, this advert is something unique. The brand wants consumers to focus on how toothpaste can make their teeth stronger and healthier. Thus, they show a man with supernaturally strong teeth. His jaws are so strong he can pull the advertisement from the metal structure.

“Builds strong teeth” is the brand’s slogan. Whoever came up with the design surely encapsulated the brand’s essence into the campaign. A wonderful job done.

Oldtimer

Cross-country road trips would not be complete until we see at least 10 billboard advertisements. Highways are one of the best ways to advertise products as a huge volume of vehicles constantly move on them. However, when we are speeding on the highway, we seldom stop to look at the advertisements – no matter how unique they seem. But safe to say, people cannot ignore this one. Anyone zooming through Austrian tunnels will come across this billboard.

Oldtimers is a rest stop offering all-you-can-eat meals for customers. Anyone who sees this giant poster of a woman with her mouth open might start feeling hungry too.